What should go on a B2B salesperson's Linx card?
A short value statement, a demo scheduling link, one strong case study, a one-pager, LinkedIn, WhatsApp or email, and a short form for those who want next steps. Fewer links and more intent is better.
Linx
An NFC Card for B2B SaaS Salespeople: Stop Losing Leads
At B2B conferences and meetings there are plenty of handshakes but very few leads that actually advance. A Linx card connects every encounter to a measurable sales process.
Why do B2B salespeople need a smart card?
In B2B SaaS, a good conversation is only the beginning. The trouble starts afterwards: who was the person, which pain point interested them, what material did you promise to send and what needs to happen to move the demo forward. A Linx card gives the conversation a single, organized, measurable continuation point.
What does a good Linx page look like for an AE or SDR?
The page should be built around the sales stage. You do not need a generic brand page. You need a page that continues a conversation: what problem you solve, who it fits, one piece of proof, and one action that advances the deal. For an SDR: a discovery scheduling link and a short summary of the problem. For an AE: a demo, a case study, a one-pager and next-step scheduling. For founder sales: a short product story, a demo link and a personal way to get in touch.
What do you do at a conference so leads do not get lost?
Before the conference, build a dedicated page. After each conversation, send the person to the page instead of promising to send materials later. After the conference, filter by who visited, who clicked the demo, who booked a meeting and who only glanced. Follow-up becomes prioritization instead of firing in every direction. Good follow-up leans on context: A message that recalls the pain point raised in the conversation and attaches one relevant link is stronger than a generic list of materials.
Which content assets should be connected to the card?
Choose a few strong assets. A case study by vertical, a short demo video, a 5-7 slide deck, a comparison page or a security document. With too many links, the prospect does not know what matters.
How does Linx help a sales manager?
At the team level, you can create consistency: every rep has a branded page, but the messages and assets stay aligned. A sales manager can understand which events, messages and content assets generate more interest, and improve the playbook.
How to avoid a card that feels like another gimmick?
The card should not be a tech trick. It should remove friction. If the scan leads to a precise sales page, easy scheduling and genuinely relevant material, the prospect feels they got a natural continuation of the conversation, not another marketing gadget.
Regular B2B follow-up vs follow-up with Linx
After a conference: Regular follow-up, A list of names and cards; Follow-up with Linx, Visits, clicks and leads with a source. Sales material: Regular follow-up, Sent manually after the call; Follow-up with Linx, Instantly available on a focused personal page. Demo scheduling: Regular follow-up, Another message and more back-and-forth; Follow-up with Linx, A clear calendar link or a request form. Message learning: Regular follow-up, Hard to know what worked; Follow-up with Linx, Measured by content asset and action.
Frequently asked questions
Does it fit both SDRs and AEs?
Yes, but the structure differs. An SDR should lead to a first call or qualification. An AE should lead to a demo, a relevant case study, a product document or a next step with additional stakeholders.
How do you use it at a SaaS conference?
You set up a conference page with a message, a case study, a demo and scheduling. After each conversation you share the NFC or QR, and the follow-up references what the person clicked or requested.